Email: info@soonidea.cn Tel: 0512-87961814
Email: info@soonidea.cn Tel: 0512-87961814
As the officially certified global exclusive overseas agency of REDNOTE, Red Engine is committed to building a bridge between overseas new consumer brands and the global young new generation. We are rooted in the global core market and provide a full-chain solution from content production to localized operation
The only officially authorized overseas agent recruitment agency of Xiaohongshu
Provide a full-chain solution from content production to localized operation
Exclusive regional protection policy + tiered commission sharing
By 2025, Xiaohongshu (Rednote) have more than 300 million monthly active users, with more than half of the users coming from first- and second-tier cities with higher spending power, and the proportion of post-90s users is even higher than 70%. The usage of Xiaohongshu (Rednote) is similar to that of Instagram, as users can post content after creating an account. In addition to basic text, users can also use emoticons, animations, photos and videos to enrich their content, and they can interact with other users through the modes of liking, bookmarking, and tracking, which provides a diversified and solid foundation for the development of Xiaohongshu's community model.
Xiaohongshu (Rednote) also considers what brands actually need - combining the social model and e-commerce, using soft promotions to facilitate product sales. With its active users and strong consumption power, Xiaohongshu 小紅書 (Rednote) has created a unique "grass-planting" culture (i.e., the process of sharing /recommending a product to stimulate others’ shopping desire), making it a natural marketing tool for both domestic and international brands to enter the mainland market.、
The UGC content ecosystem drives consumption decisions
The platform has established a word-of-mouth marketing system centered on users' original shopping notes, forming a socialized consumption decision-making chain through the recording of real consumption scenarios (covering product reviews, price comparisons, and scenario-based experiences). By integrating the KOL grass-planting mechanism with tutorial content output, it effectively shortens the behavioral path from user recognition to conversion, helping brands build consumer trust assets.
Intelligent recommendation algorithms improve conversion efficiency
Based on multi-dimensional user behavior data modeling (content popularity, interaction index, trend tracking), the precise matching of "content - demand - product" is achieved. Through the interest extension recommendation mechanism, we complete the awakening of cross-category demands and the extension of consumption scenarios. In combination with the in-site closed-loop transaction system, we create an integrated ecosystem of "content as the shelf" that combines brand promotion and performance.
The upgrade of user structure expands the business space
The platform has broken through its vertical field positioning, and the user profile has undergone a structural upgrade: the proportion of male users has exceeded 30%, and the annual growth rate of high-net-worth men aged 31 to 50 has reached 30%. This has driven the category ecosystem to expand from beauty and fashion to 12 tracks including technology, sports, and automobiles, forming the ability to cover all consumption scenarios and creating cross-circle penetration opportunities for brands.
Official cooperation with Xiaohongshu
We have helped numerous clients from Hong Kong, Taiwan and overseas obtain brand accounts and official certificates, and assisted brands in completing the annual partner review process required by the authorities.
From idea to action
red engine will lead customers to establish your first online store, including the production of all text and multimedia materials. We have a professional team that can assist clients in publishing original content based on keyword search, which is relevant to the dynamic needs of Xiaohongshu's audience.
Timely feedback
red engine will undertake advertising campaigns, performance evaluations and seek kol cooperation opportunities, and provide customers with the latest platform and user data on a quarterly or annual basis, such as the latest festival marketing activities, official event promotions, etc., to provide favorable insight reports for upcoming content planning. To maximize the visibility of your brand among a large amount of user-generated content.
